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Customization vs. Standardization in Hospitality by Onur Yaman is a document available to read on EtoBox.

What is Customization vs. Standardization in Hospitality about?

The document discusses the paradox between customization and standardization in the hospitality industry. While standardization lowers costs and improves consistency, customization can increase customer satisfaction by personalizing the experience. The appropriate balance of the two approaches is important for maximizing customer loyalty and profits. Both standardization and customization can lead to customer satisfaction if implemented correctly.

Author

Onur Yaman

Language

EN