About this document
Influencer Impact on Chennai Consumers by Neha is a document available to read on EtoBox.
The study employs a mixed-method approach to analyze the influence of social media influencers on brand awareness, trust, and purchase intention among consumers in Chennai, focusing on a diverse age group from under 18 to over 45. It aims to fill the gap in understanding influencer marketing
- Author
- Neha
- Language
- EN