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The Management And Leadership Of Educational Marketing: Research, Practice And Applications (advances In Educational Administration) by Izhar Oplatka, Izhar Oplatka, Jane Hemsley-Brown is a nonfiction available to read on EtoBox.
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FRONT COVER 1 THE MANAGEMENT AND LEADERSHIP OF EDUCATIONAL MARKETING: RESEARCH, PRACTICE AND APPLICATIONS 4 COPYRIGHT PAGE 5 CONTENTS 6 LIST OF CONTRIBUTORS 10 INTRODUCTION 12 THE RESEARCH ON SCHOOL MARKETING: CURRENT ISSUES AND FUTURE DIRECTIONS – AN UPDATED VERSION 14 PERSONAL INTRODUCTION 15 INTRODUCTION 15 REFERENCES 39 SECTION ONE: THE EMERGENCE OF ‘EDUCATIONAL MARKETING’ 48 MARKETISATION AND EDUCATION MARKETING: THE EVOLUTION OF A DISCIPLINE AND A RESEARCH FIELD 50 INTRODUCTION 51 SPEAKING THE LANGUAGE – SOME QUESTIONS OF TERMINOLOGY 53 THE EMERGENCE AND DEVELOPMENT OF EDUCATION MARKETS AND MARKETING 55 EDUCATION MARKETS – THE ACADEMIC DEBATES 60 CONCLUSION 69 REFERENCES 70 INTEGRATING MARKETING INTO THE LEADERSHIP AND MANAGEMENT OF SCHOOLS: A CURRICULUM-FOCUSED APPROACH 74 INTRODUCTION 75 MARKETING IN EDUCATION, MEANINGS, DRIVERS, PURPOSES, AND APPROACHES 75 THE GROWTH OF RELATIONSHIP MARKETING IN SCHOOLS 79 THE PRACTICE OF RELATIONSHIP MARKETING IN SCHOOLS 81 BARRIERS IN IMPLEMENTING RELATIONSHIP MARKETING IN SCHOOLS 83 CURRICULUM AS THE CORE PURPOSE OF SCHOOLS 85 A CURRICULUM-FOCUSED MARKETING MODEL FOR SCHOOLS 87 DEVELOPING LEADERSHIP FOR MARKETING IN EDUCATIONAL INSTITUT
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Common subject areas: history, science, philosophy, social sciences.
- Author
- Izhar Oplatka, Izhar Oplatka, Jane Hemsley-Brown
- Publisher
- Emerald Group Publishing Limited
- Published
- 2012
- Language
- EN
- ISBN
- 9781781902431
- Category
- nonfiction
- Subjects
- Education, Marketing, Management
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