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On the transmodality of signs and their interpretants: Evidence from Peirce’s MS 599, Reason’s Rules by Winfried Nöth is a Arts and Humanities article available to read on EtoBox.
What is On the transmodality of signs and their interpretants: Evidence from Peirce’s MS 599, Reason’s Rules about?
Abstract The paper begins with a survey of the state of the art in multimodal research, an international trend in applied semiotics, linguistics, and media studies, and goes on to compare its approach to verbal and nonverbal signs to Charles S. Peirce’s approach to signs and their classification. The author introduces the concept of transmodality to characterize the way in which Peirce’s classification of signs reflects the modes of multimodality research and argues that Peirce’s classification of the signs takes modes and modalities in two different respects into consideration, (1) from the perspective of the sign and (2) from the one of its interpretant. While current research in multimodality has its focus on the (external) sign in a communicative process, Peirce considers additionally the multimodality of the interpretants, i.e., the mental icons and indexical scenarios evoked in the interpreters’ minds. The paper illustrates and comments on the Peircean method of studying the multi and transmodality of signs in an analysis of Peirce’s close reading of Luke 19:30 in MS 599, Reason’s Rules, of c. 1902. As a sign, this text is “monomodal” insofar as it consists of printed words o
Who reads On the transmodality of signs and their interpretants: Evidence from Peirce’s MS 599, Reason’s Rules?
It is typically read by researchers, students, and practitioners in Arts and Humanities.
- Author
- Winfried Nöth
- Publisher
- Walter de Gruyter GmbH
- Published
- 2019
- Language
- EN
- Field
- Arts and Humanities (Social Sciences)