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What is Defining Strategic Communication Concepts about?

The article defines strategic communication as the intentional use of communication by organizations to achieve their missions, involving various disciplines such as management, marketing, and public relations. It emphasizes the importance of a multidisciplinary approach to understand and implement strategic communication in a complex, modern environment. The authors aim to establish a coherent academic framework for the study of strategic communication, highlighting its relevance across different sectors a

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dz2sdt6j6w

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EN