About this document
Understanding Ownership in Gamification by Carlos Elizondo is a document available to read on EtoBox.
Chapter 8 discusses the fourth Core Drive in Octalysis Gamification, Ownership & Possession, which motivates individuals through the desire to own and improve possessions. This drive influences behavior by creating emotional connections to items, as seen in examples like Farmville and Tamagotchi, where players invest time and resources into their virtual assets. The chapter also highlights the psychological phenomenon known as the Endowment Effect, where ownership alters our perception and value of items.
- Author
- Carlos Elizondo
- Language
- EN