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Pengaruh Kualitas Layanan dan Produk terhadap Kepuasan Pelanggan by Yudha Priambodo is a document available to read on EtoBox.

This document discusses a study on the influence of service quality and product excellence on customer satisfaction and its impact on word-of-mouth communication at BPR BKK Demak Sayung branch in Demak, Central Java. The study aims to analyze whether service quality and product excellence affect customer satisfaction, and how it impacts word-of-mouth. It uses a quantitative survey method with questionnaires distributed to customers. The results show that service quality affects customer satisfaction by 0.37

Author

Yudha Priambodo

Language

EN