About this document

Virtual Influencers: The New Marketing Edge by Nina Yuniawati is a document available to read on EtoBox.

Virtual influencers are rapidly gaining popularity due to their ability to engage audiences in ways that real-life influencers cannot, driven by factors such as oversaturation of real influencers and evolving consumer preferences. They offer brands a cost-effective alternative with higher engagement rates and ROI, leading to a projected growth in the virtual influencer market. While virtual influencers may lack the emotional connection of real influencers, their engaging backstories can help bridge this gap

Author

Nina Yuniawati

Language

EN