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B2B Gift Card Market Insights 2014 by Priyanshu Rana is a document available to read on EtoBox.
What is B2B Gift Card Market Insights 2014 about?
60% 50% 1) The study surveyed over 1,000 business executives to understand gift card usage for employee, sales, partner, and customer rewards programs. 40% 2) Key findings include that around half of businesses use gift cards for rewards, with employee recognition being the most common use. Gift card values average around $70 and companies award an average of 66 cards annually. 3) Larger companies are more likely to use closed loop and restricted cards compared to open loop cards used more by small bu
- Author
- Priyanshu Rana
- Language
- EN