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Can I read The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) on EtoBox?
The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) by Christoph Schröder (auth.) is a business book available to read on EtoBox.
What is The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing) about?
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail culture”, which acts as a foundation for a successful format transfer strategy (core elements). New insights are
Who reads The Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis (Handel und Internationales Marketing Retailing and International Marketing)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Christoph Schröder (auth.)
- Publisher
- Springer Fachmedien Wiesbaden : Imprint: Springer Gabler
- Published
- 2015
- Language
- EN
- ISBN
- 9783658075408
- Category
- business
- Subjects
- Business, Marketing, Strategic Planning
- Updated
- 2026-03-25
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