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About this document
Changing Indian Consumer Behavior by Rahul Soman is a document available to read on EtoBox.
- Author
- Rahul Soman
- Language
- EN
Opening book details…
Changing Indian Consumer Behavior by Rahul Soman is a document available to read on EtoBox.
This document discusses changing consumer purchase behavior in India. It notes that with increasing internet penetration and social media usage, Indian consumers