Can I read Thematic Communication for Sustainability on EtoBox?

Thematic Communication for Sustainability by Eric Constantin is a document available to read on EtoBox.

What is Thematic Communication for Sustainability about?

The document introduces thematic communication as a way to effectively communicate messages and influence behavior. It explains that themes, which express central ideas or take-home messages, are more memorable than facts alone. By understanding how beliefs shape attitudes and behaviors, communicators can craft themes to plant seeds that change thinking and ultimately influence actions. Thematic communication follows principles from the Theory of Planned Behavior to target an audience

Author

Eric Constantin

Language

EN