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Axe Marketing Research Insights by Niharika Singh is a document available to read on EtoBox.
What is Axe Marketing Research Insights about?
This document discusses research conducted on Axe deodorant consumers in India. It begins with an introduction of Axe and its products. The researchers then identify the problem statement, research objectives, design and data collection methods. They present findings on consumer demographics, purchasing behaviors, influences, satisfaction levels and suggestions for Axe. Key findings include the target segment being males aged 16-25, friends being a major influence, and branding, price and packaging being im
- Author
- Niharika Singh
- Language
- EN