Opening book details…
Can I read CONSUMER HAPPINESS : multiple perspectives on EtoBox?
CONSUMER HAPPINESS : multiple perspectives by Tanusree Dutta,Manas Kumar Mandal (eds.) is a business book available to read on EtoBox.
What is CONSUMER HAPPINESS : multiple perspectives about?
<p>This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have devel
Who reads CONSUMER HAPPINESS : multiple perspectives?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Tanusree Dutta,Manas Kumar Mandal (eds.)
- Publisher
- Springer Singapore, Imprint: Springer
- Published
- 2021
- Language
- EN
- ISBN
- 9789813363731
- Category
- business
- Subjects
- Science, Neuroscience, Markets
- Updated
- 2026-03-25
More by Tanusree Dutta,Manas Kumar Mandal (eds.)
Browse all works by Tanusree Dutta,Manas Kumar Mandal (eds.)
Similar books
- Researching Happiness : Qualitative, Biographical and Critical Perspectives — Mark Cieslik (2021)
- The Unmanageable Consumer — Yiannis Gabriel, Yiannis Gabriel, Tim Lang (2006)
- Understanding Happiness : An Explorative View — Saamdu Chetri , Tanusree Dutta , Manas Kumar Mandal , Priyadarshi Patnaik (2023)
- Critical Happiness Studies — Nicholas Hill, Svend Brinkmann and Anders Petersen (2020)
- The Elgar Companion to Consumer Research and Economic Psychology — Peter E Earl; Simon Kemp; Edward Elgar Publishing (1999)
- The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness (Familienunternehmen und KMU) — Margarete Rosina (auth.) (2018)