About this document
M-Commerce Business Model Analysis by Mona Kawale is a document available to read on EtoBox.
Mobile commerce is a very promising emerging industry. Similar to other emerging industries, it is characterized by a large number of technological, demand and strategic uncertainties. This paper focuses on the strategic uncertainties, where a large number of participating actors are trying to position them in the most favourable position in the value system. As a consequence, they are experimenting with a number of innovating business models. Successful business models are likely to be the ones that best a
- Author
- Mona Kawale
- Language
- EN