Opening book details…
Can I read Global Marketing on EtoBox?
Global Marketing by Warren J. Keegan, Mark C. Green is a business book available to read on EtoBox.
What is Global Marketing about?
@font-face { : ''Times New Roman''; }@font-face { : ''Verdana''; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : ''Times New Roman''; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing. __Global Marketing__ reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Who reads Global Marketing?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Warren J. Keegan, Mark C. Green
- Publisher
- Prentice Hall
- Published
- 2012
- Language
- EN
- ISBN
- 9780132719155
- Category
- business
- Subjects
- Management, Business, Marketing
- Rating
- 4.4 / 5 (156 ratings)
- Updated
- 2026-03-14
More by Warren J. Keegan, Mark C. Green
Browse all works by Warren J. Keegan, Mark C. Green
Similar books
- Bond Markets, Analysis and Strategies Global Edition — Fabozzi PhD CFA CPA, Frank J (2012)
- Statistics for Business and Economics, Global Edition — Paul Newbold; William L Carlson; Betty M Thorne (2022)
- Market-based Management : Strategies for Growing Customer Value and Profitability — Roger J. Best (2012)
- Low Fat: Healthy Eating: Quick and Easy Recipes (Quick & Easy, Proven Recipes) — Gina Steer (2014)
- TIME Annual 2012 (Time Annual: The Year in Review) — Knauer, Kelly, Editors of Time Magazine (2011)
- Arguably : Essays by Christopher Hitchens — Christopher Hitchens (2011)