Can I read Search Engine Advertising Analysis on EtoBox?
Search Engine Advertising Analysis by Nikola Vangelov is a document available to read on EtoBox.
What is Search Engine Advertising Analysis about?
This paper analyzes the dynamics of sponsored search advertising, focusing on the relationship between various metrics such as click-through rates, conversion rates, and cost per click using a unique dataset from a nationwide retailer. The findings reveal that the value of a click varies by ad position, with higher conversion rates at the top positions but potentially higher profits in middle positions. The study contributes to the understanding of consumer behavior and the effectiveness of search engine ad
- Author
- Nikola Vangelov
- Language
- EN