About this document

Dr. K. Venugopal Rao by Shaiksha Syed is a document available to read on EtoBox.

Dr. K. Venugopal Rao has over 25 years of experience in teaching marketing at the university level. He has published several books and articles in national and international journals. His areas of research include strategic management, international business, and services marketing. He is currently working on a UGC-funded major research project on rural consumer behavior towards consumer durables.

Author

Shaiksha Syed

Language

EN