Can I read Big Data : Understanding How Data Powers Big Business on EtoBox?

Big Data : Understanding How Data Powers Big Business by Bill Schmarzo is a nonfiction available to read on EtoBox.

What is Big Data : Understanding How Data Powers Big Business about?

**Leverage big data to add value to your business** Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. __Big Data: Understanding How Data Powers Big Business__ is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. * Shows how to decompose current business strategies in order to link big data initiatives to the organization’s value creation processes * Explores different value creation processes and models * Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles

Who reads Big Data : Understanding How Data Powers Big Business?

Author

Bill Schmarzo

Publisher

Wiley & Sons, Incorporated, John

Published

2013

Language

EN

ISBN

9781119701859

Category

nonfiction

Subjects

Management, Sociology, Business

Rating

3.29 / 5 (19 ratings)

Updated

2026-03-13