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What is Rural FMCG Wholesale Distribution Model about?

This paper examines the effectiveness of wholesale channels in distributing FMCG products in rural India, highlighting the importance of rural markets due to rising consumerism. It identifies the challenges of availability in rural marketing and discusses the strategic implications of choosing the right distribution model. The research employs both qualitative and quantitative methods to contribute to the understanding of rural distribution practices.

Author

331168

Language

EN