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What is Understanding The Role of Wedding Planners: A Study On Consumer Perceptions in Coimbator about?

This study investigates consumer perceptions of wedding planners in Coimbatore, highlighting the growing demand for professional services in the wedding industry. Utilizing a descriptive research design, data was collected from 112 respondents through a structured questionnaire, revealing significant differences in perceptions based on service quality and event frequency. The findings aim to provide insights for wedding planners to enhance their offerings and better meet consumer expectations.

Author

Zeal Satra

Language

EN