About this document
Advertising Media: Audience Selectivity by msahadeo is a document available to read on EtoBox.
This document discusses different types of advertisements including TV, radio, print, cinema, outdoor, ambient, and business-to-business and business-to-consumer advertising. It provides advantages and disadvantages of each type. TV advertising reaches a mass audience through sight and sound but is expensive. Radio advertising has low costs but less attention. Print advertising allows targeting but has a short lifespan. Cinema advertising has high impact but limited reach. Outdoor advertising provides repea
- Author
- msahadeo
- Language
- EN