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Creating Broadcast Advertising: Chapter Outline by Fhelma Barrameda Malimban is a document available to read on EtoBox.

What is Creating Broadcast Advertising: Chapter Outline about?

Radio is the most personal of all mass media. Listeners are active participants in the construction of the message. Radio relies most heavily on the special talents of the copywriter. Radio is the medium that relies the most heavily on production budgets.

Author

Fhelma Barrameda Malimban

Language

EN