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RedBus Mobile App Redesign Case Study by Saakshi Dixit is a document available to read on EtoBox.

What is RedBus Mobile App Redesign Case Study about?

The document provides an overview of a project to redesign the mobile app for Red Bus, an online bus ticket booking platform. The goals are to improve the user experience of the booking process, increase conversion rates, and reduce abandonment rates. A UX designer conducted research including user testing, competitive analysis, and created user personas to understand pain points. Areas of frustration such as complexity of options and clarity of pricing were identified. The designer created a prototype to t

Author

Saakshi Dixit

Language

EN