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What is Understanding Creativity as a Product about?

Creativity is evaluated based on the product or final result, which must be novel and appropriate to its context. According to Nickerson, Perkins, and Smith (1998), a creative product is characterized by being unique, complex, and effective in solving problems. Creativity is both a process and a result, as the process allows for the development of creative ideas that are then considered creative products measurable by their novelty and impact.

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