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What is Effective Client Relationship Management about?

The document discusses the importance of Customer Relationship Management (CRM) in fostering lasting client relationships amidst competitive market demands. It outlines the definition, levers, implementation process, tools, and the financial objectives of CRM, while also addressing its advantages and disadvantages. The conclusion emphasizes the need for well-defined objectives and the involvement of all company entities in successful CRM implementation.

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ScribdTranslations

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EN