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What is Phatic Communication and Customer Loyalty about?

This document highlights the gap in existing research on phatic communication, particularly its impact on customer loyalty in the Indonesian F&B service context. It emphasizes the need for studies that connect phatic speech to customer satisfaction and loyalty outcomes, rather than merely describing its functions. The research aims to contribute original insights by examining the practical effects of phatic communication on customer feelings and loyalty.

Author

wiryawanmantovani

Language

EN