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Afzal, 2013 by Abdul Sami is a document available to read on EtoBox.

What is Afzal, 2013 about?

The document discusses a study on the impact of customer satisfaction and demographic factors on customer loyalty in the banking sector of Pakistan. The study aims to examine the relationship between customer satisfaction, demographics, and customer loyalty. A literature review discusses previous research on the importance of customer satisfaction and loyalty. The study uses a quantitative survey method with data collected from bank customers in different cities of Pakistan.

Author

Abdul Sami

Language

EN