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Marico Hair Oil Project Overview by Sanjev Singh is a document available to read on EtoBox.

What is Marico Hair Oil Project Overview about?

The document provides an analysis of the marketing mix for leading hair oil brands in Delhi, India including Parachute, Nihar, Hair & Care, and Dabur Vatika. It includes a literature review on the FMCG sector in India and company profiles of Dabur and Marico. The objectives are to understand consumer behavior and retailer opinions toward the different hair oil brands. A survey was conducted of 50 consumers and 50 retailers in Delhi to collect primary data on the marketing mix components and analyze them for

Author

Sanjev Singh

Language

EN