About this document
Impact of Brand Image, Price, Quality on Smartphone Purchases by Mehri Hubbi is a document available to read on EtoBox.
This document discusses a study on the effect of brand image, price, and quality on smartphone purchase decisions in Indonesia. The study uses survey data from 100 respondents in Yogyakarta province. The results show that product quality, brand image, and price all have a significant influence on purchase decisions for Xiaomi smartphones. The researchers conclude that all hypotheses tested in the study are supported by the data collected.
- Author
- Mehri Hubbi
- Language
- EN