About this document
PRDA-05 Customer Data Analysis Capstone Project by madhungk is a document available to read on EtoBox.
The document outlines a customer data analysis project that examines shopping behavior using transactional data from various malls, employing SQL for data extraction and Power BI for visualization. Key findings indicate that female customers have higher transaction volumes and revenue, with the 21-30 age group contributing the most to overall sales. Recommendations include targeting high-revenue demographics and promoting digital payment methods.
- Author
- madhungk
- Language
- EN