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Rin detergent has aggressively expanded its product portfolio and marketing strategy in India over the decades. It launched new products like Rin detergent powder in 1994, bleach in 2007, and a liquid blue called Rin Perfect Shine in 2012. Rin struggled to find an impactful tagline until it launched the famous "Chamakte Rehna" in 2008. More recently, Rin released the "Rin Challenge" campaign endorsed by Kajol. Rin and competitor Tide have engaged in a price war and direct comparative advertising campaigns,

Author

pushpakjain92

Language

EN