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About this Business, Management and Accounting article
Not All CEOs Are Created Equal as Advertising Spokespersons: Evaluating the Effective CEO Spokesperson by R. Eric Reidenbach and Robert E. Pitts is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- R. Eric Reidenbach and Robert E. Pitts
- Publisher
- M. E. Sharpe Inc.; Informa UK (Taylor & Francis); M.E. Sharpe Inc.; Informa UK Limited (ISSN 0091-3367)
- Published
- 1986
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)