About this document

Build-A-Bear Marketing Insights by ScribdTranslations is a document available to read on EtoBox.

This document describes the business model of Build-A-Bear Workshop, which allows customers, primarily children, to customize their own stuffed bears by choosing the model, accessories, stuffing, and name. The company offers not only toys but an experience that meets the social and emotional needs of customers. The value created includes entertainment and involvement for children and affordable prices for parents.

Author

ScribdTranslations

Language

EN