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This document analyzes the influence of television advertisements by Tokobagus, an Indonesian e-commerce company, on customer response. The study examines how advertising message, music, illustrated story, and celebrity endorser impact awareness, interest, desire, and action (AIDA model) for both sellers and buyers. Surveys were conducted with 100 sellers and 100 buyers who use Tokobagus. The results found the ads influenced 56.7% of seller responses and 62.1% of buyer responses based on the AIDA model. For

Author

Reza

Language

EN