Can I read Ranking of Decision Making Criteria For Purchase of Air Conditioners Using Analytical Hierarchy Process - Retailers Perspective on EtoBox?

Ranking of Decision Making Criteria For Purchase of Air Conditioners Using Analytical Hierarchy Process - Retailers Perspective by Praveen Paul is a document available to read on EtoBox.

What is Ranking of Decision Making Criteria For Purchase of Air Conditioners Using Analytical Hierarchy Process - Retailers Perspective about?

The purpose of this research article is to demonstrate the use of Analytical Hierarchy Process (AHP) to rank the factors affecting the consumer preferences for purchase of air conditioners from the retailers’ point of view and also to explore the managerial decision-making implications of the results. The suitability of AHP in examining air conditioner selection by consumers is demonstrated using an empirical analysis through data collected from 113 retailers spread all over the state of Tamilna

Author

Praveen Paul

Language

OTHER