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What is Principles of Effective Marketing Research about?

This document provides an overview of marketing research. It discusses: 1. The importance of marketing research for short and long-term survival of firms. Research provides information for decision-making. 2. Marketing research can help reduce risks but costs money. It systematically gathers, records, analyzes and reports data on issues related to marketing goods and services. 3. It can help with decisions like market size, customers, trends, and evaluating marketing efforts. It also provides informati

Author

AMOS WASIKE

Language

EN