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What is Understanding CRM: Benefits and Evolution about?

CRM stands for Customer Relationship Management. It is a system used by companies to coordinate business strategies, organizational structure, customer information, and IT to satisfy customer needs at every interaction in order to achieve business advantages and profits. Key factors that enabled the evolution of CRM include rapid technological development, adoption of total quality management programs, empowerment of teams and individuals, intense competition focusing on customer retention, and the growing

Author

Rohit Sharma

Language

EN