Can I read Impact of Channel Blackout on Advertisers on EtoBox?

Impact of Channel Blackout on Advertisers by dalvidivya1169 is a document available to read on EtoBox.

What is Impact of Channel Blackout on Advertisers about?

Recent actions by Disney-Star, Sony, and Zee have resulted in over 45 million households in India being unable to access their channels, affecting nearly 35% of the pay TV market. Advertisers are losing reach to more than 200 million consumers, with over 46 billion minutes of viewing time lost daily. Advertisers are encouraged to reassess their advertising strategies on affected channels, as they are not being viewed by a significant portion of the audience.

Author

dalvidivya1169

Language

EN