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What is Behavioral Biases in Investment Decisions about?

This study investigates the impact of behavioral biases on investment decisions among life insurance policyholders, focusing on overconfidence and disposition effects as serial mediators. Utilizing a structured questionnaire and data from 501 policyholders, the findings indicate that behavioral biases significantly influence investment decisions through these mediators. The research contributes to behavioral finance by proposing a serial mediation model that enhances understanding of how psychological facto

Author

running in circles

Language

EN