Can I read Essentials Of Entrepreneurship And Small Business Management on EtoBox?

Essentials Of Entrepreneurship And Small Business Management by Thomas W. Zimmerer, Norman M. Scarborough, Thomas W Zimmerer is a book available to read on EtoBox.

What is Essentials Of Entrepreneurship And Small Business Management about?

The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES New! Chapter 15, "E-Commerce and the Entrepreneur, " serves as a guide to conducting business on the web. New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality, " discusses the creative process entrepreneurs use to create business ideas. "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues. A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.

Author

Thomas W. Zimmerer, Norman M. Scarborough, Thomas W Zimmerer

Publisher

Pearson Education International

Published

2002

Language

EN

ISBN

9780130172808

Subjects

Management, Business, Economics