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Peter England: Honest Retail Strategy by Kunal Pujari is a document available to read on EtoBox.

What is Peter England: Honest Retail Strategy about?

- Peter England was launched in India in 1997 to cater to the growing middle class market for affordable, high-quality shirts. It positioned itself as an "Honest Shirt" that provided good value. - It uses specialty stores as its primary retail format, focusing on metro areas. Stores average 10,000-15,000 square feet and carry Peter England

Author

Kunal Pujari

Language

EN