Can I read Winery Servicescape Evaluation Framework on EtoBox?
Winery Servicescape Evaluation Framework by Nabiel Buyhaqi is a document available to read on EtoBox.
What is Winery Servicescape Evaluation Framework about?
The document presents a framework for evaluating winery servicescapes in New Zealand, emphasizing the importance of the physical environment in enhancing visitor experiences in wine tourism. It discusses the growth of the wine industry in New Zealand and the need for wineries to adopt the servicescape concept as a diagnostic tool to improve customer satisfaction and marketing opportunities. Preliminary findings suggest the framework
- Author
- Nabiel Buyhaqi
- Language
- EN