About this document
Community-Based Marketing Framework by Bùi Ngọc is a document available to read on EtoBox.
The document presents a new marketing framework called community-based marketing, which emphasizes creating value by addressing customer life issues and fostering community interactions through digital means. It outlines the importance of customer relationships, where customers not only receive value but also contribute to its creation, and describes how companies can collaborate to innovate and enhance marketing efforts. This framework aims to adapt to changing consumer behaviors and the digital landscape,
- Author
- Bùi Ngọc
- Language
- EN