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This document outlines the key objectives and content of a session on consumer attitudes and persuasion. It discusses: 1. The functions and components of attitudes, including their cognitive and affective aspects. 2. How attitudes are formed through commitment, cognitive consistency, and balance theory. 3. How persuasion aims to create or change attitudes using the Elaboration Likelihood Model and narrative and source persuasion techniques. 4. The importance of crafting persuasive messages by considerin

Author

usman.thai8700

Language

EN