About this document
Defining 21st Century Marketing by Hicee Cayabyab is a document available to read on EtoBox.
The document discusses the difference between marketing and managing. Marketing is defined as a set of processes for creating, communicating, and delivering value to customers and managing customer relationships. Managing is choosing a target market and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. The chapter analyzes how to identify opportunities for growth and connect with new target markets using these techniques.
- Author
- Hicee Cayabyab
- Language
- EN