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About this Business, Management and Accounting article
From goods to great: Service innovation in a product-dominant firm by Bettencourt, Lance A.; Brown, Stephen W. is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Bettencourt, Lance A.; Brown, Stephen W.
- Publisher
- Elsevier Science; Elsevier ; Elsevier BV (ISSN 0007-6813)
- Published
- 2013
- Field
- Business, Management and Accounting (Social Sciences)
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