Can I read Meeting Customer Needs, Second Edition (cmi Open Learning Programme) on EtoBox?

Meeting Customer Needs, Second Edition (cmi Open Learning Programme) by Ian Smith is a book available to read on EtoBox.

What is Meeting Customer Needs, Second Edition (cmi Open Learning Programme) about?

Smith writes about the key marketing issues facing managers. These include marketing planning, forecasting sales, purchasing and supply, pricing, design, and development of products and services, promotion and achieving quality customer service.

Author

Ian Smith

Publisher

Oxford ; Boston: Butterworth/Heinemann ; Corby, Northants: Institute of Management Foundation

Published

1997

Language

EN

ISBN

9780750633918

Subjects

Management, Business, Marketing