About this document
Post Mortem Report on Sampling Project by tuanavu is a document available to read on EtoBox.
This document provides a post-mortem report on a sampling and activation project conducted in Vietnam from July to August 2009. Over 250,000 samples were distributed across six channels in three cities. Some challenges were faced, including denied access to some planned venues and lower than expected delivery quantities in some channels. Customer feedback was positive on the taste and quality of the product. Supermarkets were identified as the most effective channel due to high traffic and image building po
- Author
- tuanavu
- Language
- EN