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How Innovation Affects Users’ Emotional Responses: Implications for Product Success and Business Sustainability by María Alonso-García; Daniel Moreno Nieto; Elena Cabrera Revuelta is a Environmental Science article available to read on EtoBox.

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The market is experiencing an expanding range of products, prompting manufacturing companies to differentiate themselves from competitors by moving away from conventional concepts. However, these innovations often fail to meet consumer expectations, leading to product failure, and consequently, an unsustainable evolution of the market and the business. This unsustainability requires designers to adapt innovations to align with consumer needs and desires. Understanding and validating these adaptations can be achieved by examining users’ emotional responses to innovative products. The objective of this study is to assess the influence of innovation in the development of new successful products, sales performance, and, therefore, business sustainability. This evaluation is based on the perceptions of potential consumers through the analysis of users’ emotional responses to various new product concepts at different design stages. A case study presents the evaluation of 48 new interactive lamp concepts categorized into relaxation, study, and leisure topics. The target audience for these concepts is consumers aged 18 to 24. The designs were developed by 12 teams of final-year industrial

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Author

María Alonso-García; Daniel Moreno Nieto; Elena Cabrera Revuelta

Publisher

MDPI AG

Published

2023

Language

EN

Field

Environmental Science (Social Sciences)